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Jessica Carlson: The Woman, the Myth, the Legend

Think fast: Name the second-newest member of Haberfeld’s Executive Team. If you answered Jessica Carlson, CFO, you are correct! (Newest is CEO Ben O’Neill.) What else do you know about this stellar addition (as of 2021) to the Haberfeld leadership team? We took a few...

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5 Reasons to Come to Haberfeld Symposium

I know what you’re doing May 13–16. *reader flips through calendar, checks phone* “How does Haberfeld know what I’m doing in May?” Because you’re going to be in San Antonio for Haberfeld’s Annual Symposium! Stake your claim at the gosh-darn rootin’-est, tootin’-est...

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Why Print Still Matters (a Lot) in Community Banking

Print is dead. Long live digital! (I mean… right?) Wrong. Regardless of what you’ve heard or how many times you’ve heard it, print marketing still holds a lot of sway in the 21st century. In his evergreen article, “9 Priceless Tips for Financial Marketers,” digital...

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FIs Love Their Communities

February is here and love is in the air… …love for our communities, that is! There is no question community financial institutions love the towns and cities they serve. Institutions like yours have been there for many decades and plan to be around for many more. We...

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Staying Top of Mind for the Right People

Changes are on the horizon. But 2024 means more than a presidential election and the Summer Olympics in Paris. Take the retail banking industry, for example. Did you know that 8 to 12% of U.S. adults in a given market will switch their financial institution over the...

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How to Use Omnichannel Marketing

Attention is a priceless commodity in today’s connected world. As such, companies have adapted their marketing to new platforms and ways of communicating, rapidly changing the way they interact with prospects and customers. Financial institutions (FIs) are no...

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Elements of an Effective Bank Marketing Strategy

Banking has never been more convenient than it is today. Smartphones and laptops have allowed us to manage our finances from anywhere at any time. This means the way banks market their products and services has changed, too. Marketing is now reliant on an omnichannel...

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