million new core relationships added by Haberfeld in the last decade
sustained lift in checking account openings
average products and services per new household
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I am convinced we have better products, better training, better customer experience inside the branch, and more effective marketing than anybody in any of our markets.
President & CEO, $560 Million in Assets
EVP, $2.4 Billion in Assets
First, the program works. Second, support is consistently delivered. Third, communications are of value ... plus our consultants are always accessible to us. I hired Haberfeld twice, at two different companies.
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higher ROA on average compared to peers
Your financial institution can effectively accelerate core deposit growth despite the challenges of an extremely competitive environment. While there are no shortcuts or promotions to magically generate core growth, there is a disciplined, step-by-step process that is proven to work.
Senior Solutions Representative
mscheuler@haberfeld.com
Direct 402.405.0852
Cell 402.499.3192
HPG™ has three pillars. Consulting ensures the best products and fewest barriers. Training boosts employee buy-in and execution. Marketing attracts prospects through proven messaging and channels. Together, these pillars deliver immediate, significant, and long-term growth.
Increase core deposits, loans, and noninterest income while improving cost of funds
Leverage excess capacity in your branches
Strategically target new core relationships with ROI focused marketing
Nationally, in 2019, our new clients doubled their rate of new core customers and deposits through household relationships that will last an average of nine years. And, our clients beat their competitors’ ROA by 15% and ROE by 20.5%. We can deliver these incredible results for your bank, too.
13 Office, $673 Million Bank
This article outlines a prudent and actionable strategy that your bank can use now. While it may seem counter-intuitive, now is a critical time to make sure you have the right strategy in place to capitalize on the growth opportunities that are present—even in this troubled economic environment.
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Driven by data, innovation, and over 35 years of experience, Haberfeld's High Performance Growth™ (HPG™) Strategy optimizes every aspect of your institution to achieve immediate and lasting growth.
Banks executing a growth strategy like Haberfeld’s HPG™ Strategy, simply have more noninterest income. As the customer-base increases, noninterest income also increases – not because of regular service charges, but instead through more customers utilizing income producing services, such as interchange income and valuing overdraft services.
The following charts illustrate the impact that focusing on growth and having significantly more customers has on noninterest income.
Having more customers is one of the best ways to guarantee strong performance in all economies. In addition to boosting noninterest income, more customers also cushion profitability by adding more low-cost funding, relational intensity, and loans from local markets. Banks executing Haberfeld’s HPG™ strategy consistently have up to 2x the number of customers per branch when compared to industry averages.
Service Charge Income per Branch (Dollars in Thousands)
Noninterest Income to Average Assets (%)
More than 2.4x service charge income!
50% more noninterest income!
Haberfeld is more than 80 financial industry professionals helping hundreds of clients connect with the people they want to reach. Together, we’ve built core relationships in the millions and combined, we have the nation’s fourth largest branch network. But, it’s not the numbers that matter; it’s the connections.
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