Experience is the difference between knowing where to go, and already having been there.
In 1974, with an MBA from Harvard, Ralph Haberfeld, chairman of Haberfeld Associates, began his career at MCS Associates, a financial institutions general management-consulting firm. At this time, Mr. Haberfeld began researching checking account
marketing and profitability.
A few financial institutions trusted these recommendations and joined Mr. Haberfeld. Now accepted as sound, highly effective acquisition strategies, these ideas were once considered radical and even risky. For their trust, the original clients earned astonishing rewards: an average of 1,360 gross new checking accounts per office, per year.
Today, Mr. Haberfeld is acknowledged as the originator of account acquisition through checking account marketing. Since his first group of clients — and our official founding January 1, 1989 — Haberfeld has grown. We now have more than 40 employees working with more than 100 financial institutions in urban, suburban, rural, and small-town markets in more than 40 states. Whether they have one branch or more than 100, our clients dominate customer acquisition in their markets.